89X will change format after 30 years of modern rock radio

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Detroit’s radio dial is ready for a big change.

CIMX-FM (88.7). it’s not going to please. “

Update:89X goes country format after 30 years of rock; 93.9 becomes pop; 98.7 changes to the alternative

“Thirty years is a long time and it’s time for a change. Soon there will be a very new and VERY different sound on 88.7FM and to be honest if you’re a New Rock fan you probably aren’t going to. love it, “the statement read.

The Windsor station, owned by Bell Media, became CIMX-FM in 1990 and established itself during that decade as one of the main destinations in the market for the format that would become known as modern rock, then of active rock. The station also kept an allegiance to local music, quickly spun emerging groups, and capitalized on the music of Detroit acts such as Sponge, Kid Rock, and the Suicide Machines.

Due to Canadian content rules imposing quotas for local content on the air, 89X also helped create a substantial following in Detroit for Canadian artists such as Tragically Hip, Sloan, Our Lady Peace and others.

The station was also known for its annual summer Birthday Bash concerts and “The Night 89X Stole Christmas” shows.

The audience for active rock radio in North America has declined in recent years. 89X closed its Detroit sales and operations office in 2017.

The full declaration on the 89X site:

“From cutting edge to the New Rock 89X, it’s been quite a trip over the past thirty years. If you’ve ever listened to, called the X-Lines for a request, won a contest, or partied with us at a anniversary Bash – THANKS 89X was a unique station and we have fond memories of it.

“Thirty years is a long time and it’s time for a change. Soon there will be a very new and VERY different sound on 88.7FM and to be honest if you’re a New Rock fan you probably aren’t going to. love it.

“When looking for your New Rock fix, you can always check out Rock Nation on the iHeartRadio Canada app, and if you want to know what’s next for 88.7FM, tune in Thursday, November 19 at noon.”

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