ALLEN CO., Ind. (ADAMS) – On Monday, Allen County unveiled an all-new identity – which includes a new county logo, county seal and identity system for other departments and elected offices.
“These new designs help to further align the values of all of our county residents with the symbols and branding we use,” the Allen County Board of Commissioners said. “By unifying how we identify the county, we hope to increase awareness of county programs and services as well as increase citizen engagement with county government over time.”
The official primary seal serves as the visual representation of Allen County and instantly identifies the county’s branch of government. The design uses familiar visuals that are easily identifiable as belonging to Allen County. The center of the seal contains the characteristic dome of the Allen County Courthouse, while the three waves in the foreground represent the St. Joseph, St. Marys and Maumee rivers. Above the waves, the criss-crossed fields represent the agricultural history of the county, and the row of trees behind the dome symbolizes the forests and wetlands found throughout the region. The founding year of Allen County, 1824, is also clearly indicated.
The Allen County logo is a less formal design that is used in communications outside of official county business. It is tied to the Master Seal with the repeating Allen County Courthouse dome set against three waves representing the three rivers.
The Allen County government embarked on creating the new visual identity as part of its strategic planning efforts. Last August, employees had the opportunity to participate in a survey as part of this effort. Along with the investigation, a committee of 15 employees representing eleven separate county departments worked with the Asher agency to brainstorm and collaborate to create the new seal and logo.
The public reveal of the proposed rebranding coincides with Public Service Appreciation Week – celebrated the first week of May since 1985 to honor those who serve as federal, state, county, local and tribal.