Format matters: classic rock and classic hits are where the action is. | Story

Among the top 10 station formats listed in Indoor RadioAccording to the Format Counts monthly analysis of US stations, only four show growth based on the addition of outlets from a year ago and since January: Classic Rock, Classic Hits, Contemporary Christian and Spanish.

Classic Rock, ranked eighth based on total stations, added 39 a year ago and 10 since the start of 2022, for gains of 6.6% and 1.6%, respectively. Similarly, classic successes, ranked seventh, gained 25 and 18 new outlets for gains of 2.1% and 1.5%. The fourth-ranked Contemporary Christian converted 23 and 10 resorts for 1.8% and 0.8% lifts, and the fifth-placed Spanish brought 13 and four new resorts, respectively, for 1.0% growth and 0.3%.

The top-ranked country, still comfortably ahead of news/talk with 2,179 US stations versus the latter’s 2,015, has actually added seven more since January for a 0.3% gain, even though it lost 15 year-over-year for a decline of 0.7%. News/talk lost 25 stations in both cycles for a 1.2% drop in total outlets, while third-place religion (encompassing teaching and variety-based stations) gained some. lost 16 year-over-year and 14 in 2022, down 0.8% and 0.7%.

For the rest, variety (including mostly non-commercial FM stations or traded AM stations) lost 24 stations year-over-year and 16 since January, down 1.9% and 1.3% , sports lost 24 and 11 (-3.7% and -1.7%) and the top 40 said goodbye to 15 and 12 respectively for declines of 2.4% and 2.0%. Just below the top 10, Adult Contemporary has lost 10 outlets year-on-year and one in 2022 (-1.8%, -0.2%), Hot Air Conditioning has dropped seven stations since last August and 10 since January (-1.5%, -2.1%) and the alternative has lost only one in the past year and none this calendar year (-0.2%, no change ).

Source link