If there’s a lesson to be learned in music, it’s to look at what the Rolling Stones do and copy them. The legendary rockers have been one of the biggest bands around since the 1960s, and they’ve always remained relevant throughout the changes in society.
Mick Jagger and his company might have died out when the internet came along and sites like YouTube started turning ordinary people into celebrities. Instead, they embraced the rise of social media and developed a presence on various platforms.
It could now be seen as essential for bands to use mainstream channels like YouTube and Instagram. If they don’t, other acts could take their place and relegate them to oblivion.
Why is social media so important for bands in the 21st century?
The influence of social media across the globe has grown steadily since the founding of Facebook in 2004. The site is recognized as one of the main reasons people buy internet-ready devices in emerging markets. As internet access has spread across the world, the site has managed to attract nearly three billion users.
The important thing rock and metal musicians need to realize is that they can’t ignore social media if they still want to get fans. According to research by ExpressVPN in Gen Z internet habits, 100% of participants have a social media account. These people spend hours a day on various platforms, with YouTube being the main attraction.
Many of today’s modern musicians emerged by first gaining followers on YouTube, Instagram, and TikTok. At the same time, a large number of rock and metal bands have so far avoided social media, as they deemed it too mainstream.
The problem for them is that if they don’t start embracing social media, they just won’t have an audience in the future. Other groups will appear that are active on those channels, and they will get all the views.
Who are the biggest acts with a social media presence?
Besides the Stones, a few other rock bands entered the world of social media. Many of them are enduring bands that have also survived decades, underscoring how imperative it is for musicians to adapt to the cultural shifts around them.
Aerosmith first appeared in 1970, but the Boston rockers are still well known in pop culture thanks to their social media presence. They have 2.6 million followers on Instagram and regularly post content to keep fans engaged.
Guns N’ Roses reunited recently, and part of their success since getting back together has been due to the development of an online sequel. They have material on YouTube, as well as plenty of photos and videos on Instagram.
Some rock bands may think social media isn’t for them. However, times are changing. Everyone who grows up and listens to music now has at least one social media account. Therefore, it is essential that musicians access as many platforms as possible.